Case Studies on Emil Nava

His Career

Emil Nava started off his career working for many different film production companies as being a runner. A runner is usually someone who does the odd jobs of filming media, such as tidying up area spaces before filming. One of the production companies that he worked for was Blink Productions. He worked as a runner in this production company, and he was eventually graduated to Assistant Director of the music video shoot. He then signed to the Academy production company which is widely recognised as one of the biggest music video production companies. He now mainly worse for the company Pulse. He was also a freelance worker for OB Management of where he is much more involved in the process of making music videos, rather then just being the runner.


His Works




Emil Nava's 1st music video that he made was the song "Our House Is Dadless" by Kid British. He had a relatively small budget of only £20,000 and he had it filmed and edited and finished in 4 days. He decided to make a relatively small music video which didn't have much of a budget and didn't really have any high production values. He just used a local street in Manchester and filmed it using local people who lived in the area. There was also 10 days of pre-production of where everything was planned and set in stone. This music video shows Emil Nava's skill of being able to work under very strict and tight time scales which proves his determination to work well in a short amount of time.




One of his more famous videos that he has made is the song "Picking Up The Pieces" by Paloma Faith. This was made under the Sony Client. This was very different from his first music video, as he had a budget of £80,000 which was 4x more the budget he had for his first video. With this bigger budget, he was able to make a video with a lot more high production values. More noticeably, the picture quality is much better in the new video. Also, the location is at a very posh house/palace place and the whole setup is designed to make the video just look very posh, and this is achieved by all of the high production values.




Another one of his more famous works is the song: "You Need Me, I Don't Need You" by Ed Sheeran. This was made under the Atlantic client. This song had a much lower budget then "Picking Up The Pieces" but a little bit higher budget then "Our House is Dadless". The budget for this music video was £35,000 and this budget allowed for a bit of high production values. This was a high quality music video which was made in black and white and featured a performer doing the song and dancing a long to it.




Another one of his more famous works is the song "Do It Like A Dude" by Jessie J. This was made under under the Island client. This song had a budget of just £25,000. This is easily visible as the location for this music video looks to be like some kind of abandoned flat, or some kind of drug house. This is because the location as a whole just looks very dirty, and we can see members of the cast are smoking drugs. There are not very high production values, as nothing looks very fancy, except for the orange coat that Jessie J is wearing. It's more of a realistic video and would reflect real locations that societies live in, and doing activities that some people actually have to do.


His Advice and Tips

During some of the interviews that he has done over the years, Emil has given some of the top tips that he uses that makes his videos successful. One of his tips is simply that the music video idea must match with the nature of the song. He wants the music videos to promote the artist visually. He also speaks about how recent advances in technology have really helped his cause. He says that without his Blackberry phone, he wouldn't of been able to connect with some of the people all over the world like he has done (especially in America). He gives credit to technology by saying that it has made communicating with others, much easier. He also says the cliche of working hard eventually pays off if you keep at it and there will be days in the future of where you will never have to work again. A few more of his tips include: Use Extreme Close Ups to show people's emotion where possible, and also do not make a whole video of just medium and long shots.