Usually, a digipak consists of usually 6 paperboards/card stocks which are able to join together. The outer biding allows the 6 to be able to come together. At least one of the card stocks contains a plastic CD Holding case which is where discs are kept, and they are kept in place by the tray. It means, that when the album is opened, you can flip the disc out, instead of simply opening up the plastic case. Digipak editions are often used for special editions of CD Singles or Albums and are known as premium packaging. A typical digipak could include:
- Pictures/Photographs - Usually at least one of these will be a close up of the artist/s, and will show a particular emotion. Another one of these frames may show a particular emotion which may relate to the album or a particular song.
- Track List - Sometimes on the back frame, there is a track list, which shows all of the songs which are included, and tells people what order they come in, when played in a CD player.
- Disc Impression - This would be 1/2 frames which are dedicated to holding the CD in place. The plastic CD holding case is able to hold the disc, but a slight background can be seen through the case. This may be a simple design, or a simple picture as it is not always clear to see. Alternatively, there may be a design on the disc.
- Information on the Album and Artist - This would include all members of the band, and what instruments they play/jobs they do. This would also include any additional musicians that they may have needed for one song. Copyright information and year of release would also be given.
- Barcode and Record Company Logo
- Other albums/singles that the artists have released before.
Relationship between Digipak and Magazine Advert - Katy Perry
This is an example of a digipak and magazine advert that are trying to advertise the same artist and the same album. This example is Katy Perry and her album "I Kissed A Girl". As you can see, the album cover is on the right, and the magazine advert is on the left. These two work well together as the same font is used. Where Katy Perry's name is written on both, the same style of font is used. This is so that audience would recognise that these different media texts are for the same artist and the same album. This makes the relationship between the two very effective. Also, she is wearing pink clothing in both media texts which also shows the relationship between the both.
Carl! You must add a post that investigates the relationship between digipak design and magazine design. Find a real pair and analyse them.
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