Different Types Of Music

In the music industry, all artists can be divided up into 2 categories which define their music and what the purpose of their music is. The 2 categories that these artists can be divided into is Organic and Synthetic


Organic

The definition of an organic artist is an artist who has grown and developed organically. This means that they have grown into the success that they are today. Organic artitsts are also artists who put their music first and are more passionaite about creating good music, and they will create their own music with their own unique styles and niches in their songs. Organic artists often appeals to a niche audience but it can appeal to a mass audience too. A good example of this was the band "The Beatles". In particular, John Lennon and Paul McCartney were very passionate about creating their own music as they spent alot of their free time writing songs for the band to perform. They was very passionaite and dedicated about their own music. The Beatles were a massive success (especially in America) as there was nothing like them before. They are famous for being on the "Ed Sullivan Show" as they performed some of their songs then, and really attracted the American audience.  Record Labels would try and tie them into a contract and then would target specific audiences with The Beatles' own written music.



Synthetic

The definition of a synthetic artist is an artist who has been made/put together from a business point of view. These artists do not put the music first, they put the business/financial side first. In these situations, the record label are the people who decide everything and control everything that the particular artist does. A good example of this is the band "The Monkees". After The Beatles had had their success, american record labels saw that there was a gap in the market for another boyband who could achieve the same success as The Beatles, but as an American version. They decided to create a band of strangers, who had little musical talent so they could achieve success and appeal to the American audience, as The Beatles had done. This gap in the market was exploited by The American record labels. This was why they were so successful. They didn't even play their own instruments as some of the band members weren't talented enough. Money was the ultimate motivation for these record labels, and music was always put second. They was able to target different audience by getting specific band members in the band.

A modern day example of a Synthetic band is the band "One Direction". They all auditioned as solo artists for the UK X-Factor, and then Simon Cowell decided to put them together as a boyband as he felt that there was a gap in the market for a new, young boyband. This is one of the reasons why they have been so successful as the gap in the market was exploited with a Synthetic way.